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Our Partnership

Phelps 5P's Process

All of us on the Phelps Pet Products Team enjoy the creative collaboration process and welcome the opportunity to listen, learn, and develop a custom line with you.

1. Positioning

How does your brand differentiate yourselves in the market? Or are you looking for a National Brand Equivalent?

2. Protein

Choose an assortment from over 20 different everyday-sourced proteins.

3. Perks

What claims can we help you meet? What lifestyle segment is most important to you?

4. Packaging

We specialize in stand-up resealable pouches. What size hits your price and value targets?

5. Product

Choose from over 15 different shape options.

Our Process in Action

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