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Our Partnership
Phelps 5P's Process
All of us on the Phelps Pet Products Team enjoy the creative collaboration process and welcome the opportunity to listen, learn, and develop a custom line with you.

1. Positioning
How does your brand differentiate yourselves in the market? Or are you looking for a National Brand Equivalent?
2. Protein
Choose an assortment from over 20 different everyday-sourced proteins.
3. Perks
What claims can we help you meet? What lifestyle segment is most important to you?
4. Packaging
We specialize in stand-up resealable pouches. What size hits your price and value targets?
5. Product
Choose from over 15 different shape options.
Our Process in Action

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