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Better for Pets

"Better" means "better"...and to us, "better" means creating "meat-first" pet treats in combination with a wide variety of complementary ingredients. Our specialty is creating products that that support pet owners' desires to provide healthy snacks for their best friends. In fact, many of our customers leverage our certified capabilities to produce natural and/or USDA Organic pet treats. 

"Clean Label" is another specialty area for us as we have created tasty recipes without the use of additives and chemicals. You actually can pronounce the words on our ingredient lists and most all of them are grown not too far from us here in the Midwest. Similar to human food trends, more and more pet owners are looking to upgrade the quality of what their pets eat. Sure, it is easier and cheaper to stick with artificial and chemical-based ingredient lists, but we believe our pets deserve better.

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Our Expertise

We have assembled a team of experienced dedicated professionals who work closely together to produce the finest pet treats on the market. We know that your dog is a member of your family, and that is why we use the best meats, spices, and tail-wagging ingredients. And, our team slow cooks everything smokehouse style to ensure every treat tastes great.

Our team has expertise in sourcing the best beef, chicken, turkey, lamb, pork, duck, rabbit, pheasant, quail, salmon, tuna, venison, wild boar, buffalo, and even alligator! We can create recipes that support a full spectrum of product claims including USDA organic certified, all-natural, no GMOs, no wheat, no corn, no soy, gluten free, glycerin free, no artificial colors, flavors, or preservatives, grass fed, antibiotic free, humanely treated, and Marine Stewardship Council approved, among many others.

Endorsed by Dogs

We also are very proud to be endorsed by dogs all over the country. It's not a surprise since we've been treating dogs as our number one priority for more than 50 years. We're always looking to create exciting new recipes every year highlighting the latest ingredients, learnings, and customer preferences.